Innovation, quality, performance and style.

Dare To Explore!

We've got your bag!

From functional daypacks to waterproof backpacks, we've got a bag for everyone!

Discover our bag collection!

Designed for little ones!

Comfortable, soft, and colorful accessories for the littlest ones in the house.

Discover our kids collection!

We've got the goods!

Embrace the sunny outdoors and stay fresh ‘n’ clean with SINNER sunglasses

Discover our sunglass collection!

Same knit, different day.

Discover the latest and greatest of our iconic knitwear designs

Discover our knitwear collection!

There is a SINNER in all of us,
whether you like it or not.

Since 1996 we are explorers who are looking for inspiration, excitement, challenges and magical moments that arouse our endless curiosity. It is in our Dutch blood. The SINNER collections all start with the inspiration we derive from personal experiences in life.

About the brand

Innovation, quality, performance and style. That is what SINNER stands for. Our epic adventure started in 1996.

Where we were mainly active in the first years as a specialist in sports sunglasses, over the years we have grown into an international lifestyle and sports brand.

And we are still growing: today SINNER products are sold in more than 24 countries worldwide. All of them iconic products, designed in collaboration with world-class athletes and leading artists. Follow your dreams just like us!

SINNER. As I am.

The SINNER Collection

In the SINNER collection you will find everything you need to protect yourself from the elements. Warmth or cold, sun or snow, water sports or winter sports: whatever the circumstances are, with the complete collection of SINNER you will be optimal protected.

Our range for the summer includes: sunglasses, sports glasses, slippers, bags, backpacks and various summer accessories. We also develop high-tech products for winter sports, such as ski / snowboard goggles, sunglasses, helmets, backpacks, hats, gloves and many accessories.

What does AS I AM stand for?

Who am I? I’m not like them. I don’t need anyone else to tell me who I am. I follow my own path and make my own choices. I am who I want to be, not who others want to see. Exactly myself. Just as I am.

As I am does not mean being indifferent. It just means that I’m comfortable with being different. Comfortable with being authentic. I don’t jugde you by the way you look, act or talk. I don’t judge you by your political, sexual or religious preferences. Cause in the end: there’s a sinner in all of us. When you are looking at me, tell me: what do you see? I’m a SINNER. AS I AM.

SINNER X Sustainability

Sustainability is a integral part of our business, every single day.

We believe that the future success of our business dependents on bringing sustainable practices into all elements of our operations. Our mission is to be a sustainable lifestyle brand through how we create our product, manage our operations and connect with our community.

Where to buy?

You can purchase SINNER online, or via various online retailers and resellers.